DUNDALK, IRE (NOV 15, 2024) - The Unit, a leader in nearshore product development and marketing services for sports betting and iGaming, is playing its part in the revolution of grassroots football in partnership with fantasy football operator Dribble.
Dribble brings a Moneyball sports-analytics approach to the amateur game by presenting players with the chance to track their performance, while connecting with the wider football community to earn recognition for their on-pitch performances.
Players can track their games and see their data, earning points based on how they, and their team, perform in matches. Players vote for their player of the match each gameweek, and profiles and rankings will update automatically after each gameweek.
The Unit, as an experienced supplier in the field of designing and developing robust, scalable platforms, has worked on this innovative product from concept to launch. The beta version of Dribble is now live across five amateur UK football leagues, covering more than 600 players.
Paddy Casey, Co-founder at The Unit, said: “It’s been a pleasure to work with the team at Dribble on this project. At The Unit, we pride ourselves on having the ability to provide bespoke software development services, addressing unique business requirements and challenges.
“By offering the opportunity for amateur football players to become the stars of the show in their own fantasy football leagues, Dribble has brought to market an innovative and exciting platform, which ties in with our background in sports, so it’s been an ideal collaboration.
“We have enjoyed the process of working with the Dribble team and we are proud to have been part of the early stages of their journey. We are sure they will make their mark in the world of fantasy football, and this will certainly shake up the market.”
Kirk Flitton, Founder and CEO at Dribble, said: “In the past six months, we have raised early investment and gone from concept to product. We would not have been able to do so without The Unit, who have been a key part of the journey in making our idea come to life.
“We were delighted to introduce Dribble to football players recently, and we have been assisted through to launch by the expert software development The Unit provides.
“Dribble has been built to help every player tell their football story, and we are extremely excited to see how the platform can grow and develop in the coming seasons in a whole new era for grassroots football.”
With offices in Ireland, Ukraine and Moldova, The Unit has an unwavering commitment to
becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.
As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.
ABOUT THE UNIT
The Unit is an experienced software development company, headquartered in Ireland, which builds innovative products and solutions for the sports betting and iGaming sector. Its unflinching focus on creating world-class products that are efficient and scalable sets The Unit apart in key domains of expertise around product development, MarTech and innovation for the iGaming industry. The Unit has delivered a wide range of products for notable names such as Low6, 10star, PlayStar Casino, Ohio Valley Wrestling, BetRegal and NorthStar Gaming.
To find out more, visit: theunit.dev
ABOUT DRIBBLE
Dribble is where fantasy football meets real-life action.
Our mission? To bring the 'Moneyball' approach to grassroots football by giving amateur players a platform to track their performance, connect with the wider football community and earn recognition through their real-life performances on the pitch.
We know first hand the passion and dedication that drives the game. That's why we're building Dribble - to help every player tell their football story.
Claim your profile today to see how many points you have amassed and where you rank in your team, league and country.
Let's kick off a new era of grassroots football, where players of all levels can experience stardom - just like the professionals.
To find out more, visit https://joindribble.com/
MEDIA CONTACT
Romilly Evans: rom@redknotcomms.com
