NEW YORK, NY (AUGUST 3, 2024) - Lega Serie A USA has announced a partnership with renowned social media influencer QCP (@itsQCP) as part of an ongoing strategy to promote Italian culture in the North American market.
The collaboration represents the league’s latest investment in original content optimized for social media. Initial programming will consist of a multi-part video series, where QCP travels to Italy and highlights the unique cuisine and cultural heritage of cities and regions that feature Serie A teams.
Lega Serie A USA and QCP have already demonstrated measurable success in their partnership, most notably at the Coppa Italia Frecciarossa final in Rome. Amassing more than 30 million impressions across the activation, QCP’s engaging content gave global fans an unprecedented window into the iconic championship match, connecting the richness of Italian cuisine with the fervor of Italian football. Content creator Gianluca Conte, known by his social handle QCP, is an Italian-American culinary enthusiast who has garnered over 22 million followers across platforms including TikTok, Instagram, and YouTube.
“Gianluca shares our deep appreciation for Italian culture, and is able to perfectly capture Italy’s cuisine, rich history, and vibrant tradition through the lens of highly engaging digital content.” said Andy Mitchell, CEO and Managing Director of Lega Serie A USA.
“In our mission to grow Serie A across North America, it is important for us to highlight the inextricable links between calcio and culture. This strategic partnership will help us reach new fans while helping existing fans foster a deeper appreciation for all things Italian.”
As an ambassador for Lega Serie A USA, QCP will bring his infectious energy and culinary expertise to the new original series, which will offer headline sponsorship opportunities. Serie A USA’s sales agency partner, Allied Sports, will help bolster the programming via authentic sponsor integration, offering unprecedented access to partners.
“Italian cuisine has always been a huge part of my life, and I am truly delighted to combine my passion with a soccer league that sits very close to my heart,” said Conte. “I’m honored to work with Lega Serie A USA and can't wait to explore and share the rich culinary traditions of Italy - and maybe work on my passing and dribbling, too."
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ABOUT LEGA SERIE A
Lega Serie A is Italy's premier professional football league, home to some of the world's most renowned and storied football clubs, including Juventus, AC Milan, Inter Milan, AS Roma, Napoli, and Lazio. Since its inception, Lega Serie A has been a cornerstone of Italian culture and sportsmanship, captivating millions of fans worldwide with its unique brand of exceptional football.
ABOUT LEGA SERIE A USA
Lega Serie A USA opened its office in New York in May 2022, with the objective of expanding the presence of Serie A in North America.
For more information, visit legaseriea.it/en and the Serie A North America Instagram feed
ABOUT QCP
Gianluca Conte (@itsqcp), known as QCP (Queen City Prince), is a TikTok sensation originally from North Carolina who makes Italian recipes in over-the-top but incredibly engaging ways. QCP’s father is from Naples, Italy, and his mom is from Brooklyn, NY, and together they own four restaurants in Charlotte (the Queen City). This cultural and culinary background has helped propel QCP to becoming one of the top Italian chefs on social media.
MEDIA CONTACT
Red Knot Communications
Ryan Bailey ryan@redknotcomms.com
