NEW YORK, NY & LOS ANGELES, CA (AUGUST 16, 2024) - Lega Serie A has announced a groundbreaking multi-year Spanish-language U.S. media rights deal with FOX Deportes, following approval at today’s Serie A Assembly in Milan.
The two-year FOX Deportes agreement will offer a Spanish-language broadcast product, providing the league with enhanced levels of reach and engagement.
This unprecedented partnership with FOX Deportes underscores Serie A's commitment to fostering growth with a more diverse audience in the United States, serving the Spanish-speaking community, and providing visibility for the league to a significant bilingual audience.
Serie A will be available to Spanish-speaking audiences via linear broadcasts, with FOX Deportes offering up to three matches per game week. Select matches will also feature Spanish-language pre-match and post-match studio coverage.
Additionally, all matches will be streamed on FOX Sports App. Further Serie A content, including analysis, interviews and match highlights will feature on the network’s daily sports news show Total Sports 360 and soccer debate show Punto Final.
FOX Deportes coverage will begin this weekend, when the 2024-25 Serie A season begins with AC Milan hosting Torino on Saturday, August 17 at 2:30 PM ET. The action continues Sunday, August 18 with Verona taking on Napoli at 12:30PM ET, followed by Roma’s trip to Cagliari at 2.45PM ET.
The landmark deal with FOX Deportes, the United States’ first and longest-running Spanish-language sports network, follows the renewal of the exclusive U.S. English-language media rights agreement with CBS Sports. Serie A has set a new benchmark for soccer media rights innovation as the first major European league to partner with two dedicated U.S. broadcasters.
Nine of the 20 Serie A teams have a North American ownership stake, and the league boasts some of North America’s biggest soccer talents, including USMNT stars Christian Pulisic, Yunus Musah, Timothy Weah, Weston McKennie, Canada’s Tajon Buchanan and Mexico national team defender Johan Vásquez.
A growing number of U.S. stakeholders in Serie A, combined with increased interest in the sport as the thriving territory prepares to stage several major international tournaments in the coming years, signals high growth potential for the league.
Serie A’s new U.S. broadcasting partnerships, which allow for new avenues of bilingual tailored content development, ensure the enhancement of the marketability and investment potential of Italian soccer in the United States. This, in turn, brings added benefits to Serie A’s existing and future brand partners, while strengthening the league’s ability to capture the hearts of new fans.
####
ABOUT LEGA SERIE A
Lega Serie A is Italy's premier professional football league, home to some of the world's most renowned and storied football clubs. Since its inception, the league has been a cornerstone of Italian culture and sportsmanship, captivating millions of fans worldwide with its unique brand of exceptional football. Serie A is confirmed as Europe’s strongest league, taking the top spot in the UEFA Association Coefficient ranking for the 2023-24 season. In 2022, the league opened its U.S. office in NYC to deepen its connection with American fans and brands.
ABOUT FOX DEPORTES
Launched in 1996, FOX Deportes, a division of FOX Sports, is the first and longest-running Spanish-language sports network in the United States. FOX Deportes has been the nation’s leading supplier of Spanish-language sports programming for over 25 years. FOX Deportes features a diversified portfolio of properties, and boasts more than 2,100 hours of exclusive, live programming including Liga MX, the Mexican National Team in English, Serie A, The Coupe de France, MLS, Saudi Pro League, Liga Nacional de Honduras, Liga Nacional de Guatemala, NFL, NFC Championship, Super Bowl LIX, MLB regular-season, All-Star Game, Divisional Series, National League Championship Series and World Series, NASCAR and college football. Original programs include EL ENTRETIEMPO, TOTAL SPORTS 360, PUNTO FINAL, and GOL X GOL AMERICA. FOX Deportes Digital reaches nearly 20 million visitors monthly and provides a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights on FOXDeportes.com
SERIE A MEDIA CONTACT
Red Knot Communications
Ryan Bailey ryan@redknotcomms.com
FOX DEPORTES MEDIA CONTACT
Benjamin Spencer Benjamin.Spencer@fox.com
