NEW YORK, NY (NOVEMBER 14, 2024) - Lega Serie A has announced a first-of-its-kind non-exclusive North American retail partnership with Classic Football Shirts. Thanks to the new three-year deal, soccer fans in the United States and Canada can purchase the latest season jerseys for Serie A teams at one convenient hub. Classic Football Shirts will unveil dedicated sections in their New York and Los Angeles stores for Serie A as part of the partnership.
Classic Football Shirts - which boasts the largest collection of new and hard-to-find authentic soccer shirts available for sale in the world - also offers iconic authentic shirts from throughout the history of Italy’s top soccer division, forging a deep connection between the league’s illustrious past and its dynamic present. Classic Football Shirts has more than 17,000 jerseys from the clubs of Serie A alone.
To launch the collaboration, Classic Football Shirts will host Serie A Day: The Fashion of Calcio on November 23, 2024, at its New York City retail location at 323 Canal St. Serie A Day festivities will include a watch party for the highly anticipated match between AC Milan and Juventus, as well as the clash between Parma and Atalanta that follows.
Serie A Day: The Fashion of Calcio festivities at the store will include giveaways, special offers on current and past Serie A shirts, and Italian food specialties. CBS Sports will provide coverage of the event for Serie A viewers.
Additionally, there will be calcio-themed events at the Los Angeles and Miami Classic Football Shirts stores starting in early 2025.
Serie A USA and Classic Football Shirts will also collaborate on content to celebrate the lifelong fans of Italian football, through their memories of classic Serie A kits and the thrilling moments played in them. The ‘Classic Stitched Moments’ content series will focus on fandom, as seen through the prism of the league’s incredible back catalog of iconic vintage shirts.
Andy Mitchell, CEO and Managing Director of Serie A USA, said: “Classic Football Shirts connects soccer’s unique culture like no other retailer, and they share our goal to celebrate the fashion, storied history, and exciting future of Italian soccer with over 30 million Serie A fans in North America. This partnership is a true game-changer for Serie A fans in North America, who will, for the first time, be able to easily purchase current jerseys from our clubs.
Founded in 2006 in Manchester, UK, by Doug Bierton and Matthew Dale and later joined by co-founder Gary Bierton, Classic Football Shirts boasts a staggering collection of rare vintage, match-worn, and current-season styles that cater to a diverse community of soccer aficionados, collectors, and streetwear enthusiasts worldwide.
This year, Classic Football Shirts has opened retail locations in the U.S., in New York City (323 Canal St) and Los Angeles (447 N Fairfax Ave), and will open in Miami later this month.
Classic Football Shirts Founder and CEO, Doug Bierton said: “Serie A has long been synonymous with world-class football and timeless style, so we’re thrilled to offer North American fans a resource to show their support for their favorite teams.
“Every shirt tells a unique story and represents the history, culture, and style of the game. This partnership allows us to bring the latest jerseys to North America’s growing calcio fanbase while also celebrating the iconic designs that have defined Italian football for decades."
For further details and to shop the Serie A collection, visit classicfootballshirts.com.
Launch Event Details:
‘Serie A Day: The Fashion of Calcio’ starts at 11am when the store opens
Saturday, November 23, 2024
12 pm Milan vs Juventus Watch Party
2:45 pm Parma vs Atalanta Watch Party
Classic Football Shirts, 323 Canal St, New York, NY 10013
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ABOUT LEGA SERIE A
Lega Serie A is Italy's premier professional football league, home to some of the world's most renowned and storied football clubs. Since its inception, the league has been a cornerstone of Italian culture and sportsmanship, captivating millions of fans worldwide with its unique brand of exceptional football. Serie A is confirmed as Europe’s strongest league, taking the top spot in the UEFA Association Coefficient ranking for the 2023-24 season. In 2022, the league opened its U.S. office in NYC to deepen its connection with American fans and brands.
ABOUT CLASSIC FOOTBALL SHIRTS
Classic Football Shirts is the global hub to buy authentic football shirts. The company was founded in 2006 in Manchester, UK by Doug Bierton and Matthew Dale – and later joined by Gary Bierton, who share a love of the sport and its culture. Classic Football Shirts has the largest collection of authentic football shirts in the world, from timeless classics to elusive vintage finds and some of the game's most iconic shirts. A dedication to curation and authentication, deep knowledge of the history, and a genuine passion for the sport has been the driving force behind Classic Football Shirts' success and rapidly growing global customer base. Explore the extensive collection of football shirts and join the community of fans and enthusiasts at www.classicfootballshirts.co.uk.
SERIE A MEDIA CONTACT
Red Knot Communications
Ryan Bailey ryan@redknotcomms.com
CLASSIC FOOTBALL SHIRTS MEDIA CONTACT
marketing@classicfootballshirts.co.uk
