Low6, the award-winning North American B2B freeplay provider, has had a record-breaking week with the launch of March Madness bracket games for multiple operators and affiliates. Off the back of Selection Sunday, Low6’s white-label gamification suite has been customized for the likes of Clutchbet to capitalize on one of the biggest sporting events in the North American calendar.
Every April, 10 million+ US sports fans are captivated by the NCAA basketball tournament, with many interacting with bracket-based games to predict the winner of every game - a feat that has yet to be verifiably accomplished. More igaming operators are aligning themselves with bracket games to best acquire new players, increase daily active users and engage them with personalized promotional offers.
Clutchbet, the B2C American online sportsbook brand for leading Australian bookmaker Bluebet, is one of a number of US operators to have leveraged this feature for March Madness. Gerard Laws, Marketing Manager for Clutchbet, comments, “March Madness is a key event on the sporting calendar for customer acquisition, and we are delighted to have worked with Low6 to deliver an innovative free-to-play bracket game for our audience to engage with. By adding private leagues to the bracket, we expect even more players will participate as they challenge their friends to see who can go furthest in the tournament."
Low6’s bracket offers a seamless SSO integration into operators’ websites and standalone web-based marketing sites. Low6 provides a turnkey solution including customized logos and creative, in-game advertising solutions, and advanced CRM communications—the latter offering unique promotional triggers that can be deployed at the right moment strategically.
“More and more operators and brands across the States are wanting to be in the middle of the March Madness conversation,” comments Jamie Mitchell, CEO of Low6. “We’re delighted to equip them with an exciting new digital asset that drives both acquisition and retention. I’m also proud to see many repeat clients working with us again as we strategize out a full sporting calendar where they can use the same white-label bracket and apply to a full mix of upcoming events”.
As of day 1 of the NCAA Tournament, Low6 has seen bracket participation strongest between the 31-45 age demographic. The engaged Millennial fanbase has grown to 30% female participation, the highest observed in recent years. As a collective across all Low6 activations, Alabama is leading the vote (20%) to win the NCAA basketball tournament. March Madness Final Four selections by fans are as follows; Alabama (37%), Houston (23%), Kansas (20%), and Purdue (12%). Most votes cast by fans are situated in the Northeast region of the United States.
Low6 is excited to continue offering brackets for the NBA and NHL playoffs coming up in April 2023. Low6 is also delighted to launch an innovative bracket game for its partners throughout the week of The Masters in Augusta, GA to attract golf bettors.
Fans can play the Clutchbet NCAA bracket game here: https://freeplay.clutchbet.com/
About LOW6
Low6, a B2B turnkey igaming platform, supplies award-winning sports gamification technology to operators, sports leagues and franchises, media organizations and major brands. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions empowering first-party data acquisition. Low6 has proudly partnered with the NHL, PGA TOUR, UFC, LEARFIELD college properties, and multiple NFL and NBA franchises, including the LA Chargers, Cincinnati Bengals, and Sacramento Kings. Low6 operates the next-level NFT-led fantasy sports game, UltimateFan. Low6 has been recognized as best “Fantasy Operator” and “Rising Star” at the 2021 EGR Operator Awards, “Freeplay Gaming Supplier” at the EGR North America Awards 2022, “Industry Rising Star” at SiGMA Americas Award 2022, and, most recently “Fantasy & DFS Supplier” at the EGR B2B Awards 2022.
