15th March 2022 – Inside The Pocket (ITP), the leading free-to-play (F2P) aggregation platform, has announced an exclusive Free Daily Fantasy offering for users which can be accessed on premier digital cricket platform ESPNcricinfo via ITP’s new WonderWins brand.
WonderWins is primed to debut ahead of this season’s IPL 2022, which begins on 26 March. This milestone collaboration between the two brands offers cricket fans a compelling and unique opportunity to engage with fantasy gaming as well as accessing match coverage, news, information, and analysis, and being part of the large community of cricket fans in India and the subcontinent to have this complete and well-rounded experience.
ESPNcricinfo is ESPN’s dedicated cricket site and app and the world’s largest source of cricketing information, match coverage, news and analysis. It is the go-to digital destination for international news, live scores, statistics and analysis for cricket fans worldwide and a pioneer in the digital sports space with a 28-year-old rich legacy.
By becoming the exclusive Daily Fantasy provider for ESPNcricinfo in India and the subcontinent, WonderWins brand will be able to connect with over 85 million discerning cricket fans on the ESPNcricinfo platform and further drive conversations with over 15 million highly engaged fans across its social media channels. WonderWins brand is live on android, iOS, and as a web-based platform.
Through this breakthrough agreement, WonderWins will be able to engage with fans through exciting fantasy gameplay, intelligent statistics, data analysis, and customized content, offering fantasy gamers a robust experience and allowing them to understand the finer nuances of game-play to further drive significant marketing and enterprise value as WonderWins' DFS and hyper-casual games evolve in the months and years to come.
ESPNcricinfo has already begun cascading bespoke content and communication, allowing players to discover the WonderWins platform and understanding of the product via intuitive light-touch education, and gameplay. In that sense, WonderWins can claim to have an unparalleled product portfolio that offers unrivaled opportunities to drive content and create lasting fan engagement levels.
Hussain Naqi, Founder of both WonderWins and Inside The Pocket, said: “We’re understandably delighted to have become ESPNcricinfo’s exclusive Daily Fantasy partner in India and subcontinent. It’s a genuine honor to have been chosen to roll out fantasy games for such a trusted and revered international partner, whose very name brings instant authenticity and credibility with the end user. The WonderWins app is ready to play!
ESPN have been a brilliant and agile collaborator, organically wrapping WonderWins around their fantasy programming – from new article links to bespoke video programming and other product levers as we look forward to the much-anticipated IPL 2022 season ahead. It’s an exciting time and I’m thrilled to be over in India myself to witness the roll-out first hand.
Our underlying platform is uniquely well-positioned to leverage this opportunity because we can diversify content, leverage consumer data and partition it for partners as the market’s shifting sands coalesce. Our multiple data partnerships deliver us unique consumer insights that will allow us to hyper-segment our audience communication over time, including for other sporting events like the World Cup 2022 football.”
Ramesh Kumar, VP & Head of ESPN Digital Media India, stated: “This is an exciting announcement, as now with this collaboration with WonderWins, ESPNcricinfo fans in India and the subcontinent region will be able to play and enjoy free fantasy on our platform, build a deeper engagement on ESPNcricinfo with not just the game-play but also with the enormous content that we will power to help users play intelligently. The timing is perfect with the exciting new season coming up and we are delighted to offer our new age fans the right mix of information and entertainment for them to follow their favorite sport and teams. Consequently, we are now able to wrap an array of complementary programming and editorial content in the fantasy space around WonderWins, significantly boosting fan engagement around the game, as the new IPL season comes into sharp focus.
“It’s been fantastic to work with such like-minded, fan-first partners. The ESPNcricinfo and WonderWins Team have collaborated closely at every stage of the development and deployment process, making the integration as rapid and seamless as possible
The deal forms part of a deeper F2P framework with which to target both mature and emerging markets over the long-term, as Inside The Pocket bids to expand its progressive footprint into untapped territories. There, its proven international scope and flair for localization, promises to drive diversified fan engagement around targeted free-to-play sports games. Thanks to its open-aggregation approach, Inside The Pocket offers the broadest and best-curated mix of games available from developers around the world, with one platform integration acting as a gateway to virtually unlimited content.
As the leading free-to-play aggregation platform for the gaming industry, Inside The Pocket is dedicated to being a top-of-the-funnel customer acquisition tool driving engagement through a range of content and games whose formats responsibly acquire and retain customers at low cost but also remain fully compliant as regulation continues to coalesce across regions from the U.S. to Asia, Africa and LATAM. Its agnostic platform offers a strategic solution which works territory-by-territory, educating uninitiated audiences with fully-integrated games.
About WonderWins:
At WonderWins, we are committed to building a community of gaming and sports enthusiasts who are bright, brilliant, and forward-thinking. Our mission is to create a fair, transparent, reward-based gaming platform that hosts a wide range of games and online-sporting experiences for gamers of varied skill-sets – from pros to beginners, WonderWins is for one and all! Win more, play more – With WonderWins. We aim to add wonder, awe, and excitement to every game. Every time a user logs in, they get more than they signed up for – more fun, more camaraderie, more rewards! Through data analytics and machine learning, we encourage the players to get better and win more every time.
Inside The Pocket
Inside The Pocket is your end-to-end partner for sports gaming on mobile. By harnessing the power of free-to-play, our white-label platform enables you to create a dynamic, tailored gaming experience that builds brand loyalty and opens exciting new market opportunities. Inside The Pocket is a complete sports gaming ecosystem wrapped into an easy-to-integrate platform. It enhances your customers’ enjoyment of sport through a layer of play while offering you a flexible, scalable route to new users and high-impact engagement based on real-time audience insight.
ESPNcricinfo:
ESPNcricinfo is a pioneer in digital sports media and the world’s leading digital destination on cricket, serving fans authentic, unbiased cricket news, views, analysis, statistics and scores for the last 28 years. India is the global Headquarters of ESPNcricinfo with operations in UK, US, Australia, New Zealand and various subcontinent countries. With offices in Bangalore and Mumbai, the Indian operations boasts of a world-class team of journalists, writers, content creators, engineers and more.
For more information, please contact:
Romilly Evans | rom@redknotcomms.com | +44 7766 752274
