[London, 28th August 2024]- QIPCO British Champions Series has teamed up with Invincible GG, a groundbreaking interactive mobile gaming company, to launch a free-to-enter, interactive mobile horse racing game called Owners Club, with a contest leading up to QIPCO British Champions Day on Saturday 19th October.
The free-to-enter competition aims to enhance the reach and engagement of horseracing to a digitally-minded audience of racing fans and anyone new to racing but interested in mobile gaming. The QIPCO British Champions Day Challenge enables UK and global entrants to own, train and race their very own thoroughbred for a chance to win an exciting prize experience. This first-of-its-kind, interactive racing competition is now free to download from the Apple and Google App stores.
QIPCO British Champions Series has promoted top-quality horse racing to sports fans since its inception in 2011 and sees this partnership as an opportunity to make racing more accessible to a younger audience. Sports fans aged 18-25 are less likely to have attended a live raceday than their older peers but more likely to engage with events and brands through their mobile device or gamification, so this partnership is designed to bring the digital and on-track racing experiences together.
Rod Street, British Champions Series CEO, said: “It is a given that racing needs to build awareness and enthusiasm with a younger demographic, and we are interested to see how the UK audience takes to this mobile-first game, which has tested well in the US. Of course, the Owners Club game likely appeals to those already close to the sport but it is open to everyone in the UK who is over 18, and we are excited to see if it can help expand racing’s reach. We feel the profile of QIPCO British Champions Series and Day will be attractive to all, especially the chance to train and race your own AI-powered horses in five virtual Champions Day races in October. We will be promoting the game widely in the coming weeks, particularly through Club 26, which now has over 10,000 members.”
Jonathan Strause, Invincible GG CEO, said: ”The interactive video game industry has proven to be a powerful platform for engaging with a younger demographic. Horse racing, with its rich history and thrilling dynamics, has the potential to captivate a similar audience. By collaborating with British Champions Series on QIPCO British Champions Day, we are delivering an interactive experience that appeals to both traditional fans and new, younger enthusiasts. This initiative can introduce the excitement of horse racing to a broader audience, driving engagement through innovative technology, interactive gameplay, and participation-based education.”
As of 2023, over three billion people played interactive video games, of which more than 40% were on their smartphones. The global video game market is valued at over $200 billion. EA Sports FIFA, NBA 2K, and F1 by Codemasters have been credited with revitalising these sports for a new generation. QIPCO British Champions Day, with its rich history, thrilling dynamics, and top-quality participants, has the potential to captivate a similar audience to Owners Club.
The QIPCO British Champions Day Challenge is a free-to-enter and play contest through Owners Club, a mobile skill game for 18+-year-old participants, available to download on the App Store and Google Play store, exclusively in the UK, from 21st August.
To download Owners Club, visit HERE from your mobile device.
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About QIPCO British Champions Series
QIPCO British Champions Series showcases 35 of the UK’s finest Flat races, commencing with the QIPCO 2000 and QIPCO 1000 Guineas at Newmarket - the first Classics of the season. The Series features races from all of the UK’s most iconic Flat festivals, from the Derby, St Leger and York’s Ebor Festival, to Glorious Goodwood and Royal Ascot, presenting unparalleled, quality racing across 10 of the country’s finest racecourses.
The Series includes world-class sporting action across five different categories – Sprint, Mile, Middle Distance, Long Distance and Fillies & Mares.
Five top-class races mark the climax of the Series on the Ultimate Raceday, QIPCO British Champions Day at Ascot on Saturday 19th October, where the world’s best compete for over £4m at the nation’s richest raceday.
Put simply, QIPCO British Champions Series shines the spotlight on the best horses, the best jockeys and the best racecourses, so that millions worldwide can follow the finest Flat racing.
For more info on QIPCO British Champions Series and Day visit britishchampionsseries.com
British Champions Series PR Lead - Sophia Dale 07557 054 577 sdale@britishchampionsseries.com
For more info on QIPCO British Champions Series and Day, visit britishchampionsseries.com
About Owners Club
Owners Club is a mobile skill game that combines competitive player-versus-player horse racing with the unique opportunity for true ownership of AI-powered horses. Each horse features realistic genetics, breeding technology, and training capabilities, allowing for extensive development within the game ecosystem and broader community. In-game contests, such as the QIPCO British Champions Day Challenge, offer players an exciting and accessible way to experience the thrill of horse ownership and join a passionate community that celebrates and supports one another.
Owners Club is available to download on the App Store and Google Play store, exclusively in the UK.
For more information on Owners Club and IGG email Camilla Wright : camilla@redknotcomms.com
About Invincible GG:
Invincible GG is a leading competitive gaming platform technology company that offers cutting-edge interactive virtual sports and games. With a unique blend of patented technologies, IGG delivers immersive and rewarding mobile skill gaming experiences powered by AI-driven athletes and advanced sports simulations. IGG sets a new standard for competitive gaming, allowing players to compete with their gaming IQ, not just their thumbs. IGG’s management team brings extensive experience growing the market for IP rights holders across major sports leagues, including the NBA, NFL, FIFA, NASCAR, F1, and MLB. By leveraging this expertise, Invincible GG aims to elevate competitive gaming and expand fan bases through innovative, interactive experiences.
For more information, visit invinciblegg.com
