Axom, formerly known as Ibex.ai, has secured a $2.4m funding commitment from existing investor the Capricorn Group to support the next stage of its growth
Axom is a predictive intelligence company focused on helping operators maximise player value through advanced AI-driven decisioning. Originally developed within the Capricorn Group to optimise the lifetime value of its gaming investments, the technology delivered significant uplifts in net gaming revenue and formed the foundation of what is now Axom's predictive intelligence platform.
Today, Axom works with iGaming and sports betting operators to identify player behaviours, predict future outcomes and deliver more relevant customer experiences through its proprietary decisioning platform. Integrating directly with existing CRM, marketing automation and operational systems. This enables businesses to deliver new levels of personalisation, powered by a unique decisioning engine, and drive revenue growth without replacing current systems and technology.
The investment will accelerate the development of Axom's predictive intelligence platform towards a fully autonomous offering, while expanding technical expertise across both Axom Gaming, the group's dedicated iGaming and sports betting division, and Axom Engage, which applies the same intelligence and decisioning capabilities to opportunities beyond gaming.
The funding reflects the Capricorn Group's continued significant support for the business, its leadership team and its broader market opportunity,
“We have built Axom around a simple but powerful idea: every customer engagement decision should be tied to a commercial outcome,” said Danny Rippon, CEO of Axom.
“Our strength is helping businesses understand not only who to engage and when, but which next best action is most likely to create the highest value. This new brand and investment allow us to quickly scale that capability with greater focus and ambition.”
Robert Gottlieb, CEO of Capricorn, added: “We are delighted to continue supporting Axom as it moves into its next stage of growth. The business has demonstrated that its predictive intelligence technology can deliver clear measurable commercial outcomes, and we believe there is a significant opportunity to scale that capability across iGaming, sportsbook, and in other sectors.
ABOUT AXOM GAMING
Axom Gaming, formerly Ibex.ai, is an AI-powered decisioning platform that empowers igaming operators to make smarter real-time engagement calls aligned with strategic business objectives and long-term profitability. Built on years of behavioural learning and predictive intelligence, Axom Gaming seamlessly complements and works alongside existing CRM infrastructure, acting as an accelerant for marketing teams. By continuously optimising player engagement using real-world insights and outcomes, Axom Gaming equips partners with the intelligence needed to maximise player value.
ABOUT CAPRICORN
Capricorn is a family-owned, international, private investment business that invests in outstanding management teams predominately in the UK. Capricorn invests long-term proprietary capital without exit deadlines, and actively engages with and supports its underlying business executives to enhance stakeholder value.in two strategic business pillars:
1. Investment and Family Office Services
2. Financial Services and Technology Investments
MEDIA CONTACT
Sam Wright: sam@redknotcomms.com
